SWISH BRAND EXPERIENCES SECURES INVESTMENT FROM MICHIGAN RISE

East Lansing, MI – Swish Brand Experiences (SwishBx), a Detroit-based marketing company specializing in consumer packaged goods (CPG), has secured an investment from Michigan Rise Pre-Seed Fund III.

SwishBx has developed a platform that simplifies the grocery sampling process, enabling brands to run effective marketing campaigns, track conversations, measure return on investment, and expand their audience through product samples. The platform operates as an AI-supported, two-sided marketplace, connecting CPG brands with grocery stores to effectively reach shoppers.

“It’s been a pleasure working with the team at SwishBx,” said Jeff Wesley Executive Director at Michigan Rise. “Their experience and dedication have elevated the concept of sampling within the grocery retail sector, and they have a promising pipeline of grocer brand customers.”

The investment from Michigan Rise will be directed toward expanding staff and platform development.

 About Michigan Rise 

Michigan Rise is a wholly owned venture capital subsidiary of the Michigan State University Research Foundation, operated in partnership with the Michigan Economic Development Corporation (MEDC). Michigan Rise provides early-stage funding to innovative companies that have the potential to transform industries and create jobs in Michigan. 

 About SwishBx

SwishBx provides a revolutionary solution for CPG brands and grocery retailers to deliver product sampling in an automated and dynamic fashion. Our adtech driven product sampling platform is the first of its kind and is purpose built to solve the challenges of both brands and retailers. Founded by a retail media pioneer, SwishBx is changing the way product sampling is done. With our platform, everyone wins – retailers, brands, and consumers.