Michigan Rise Funds FreightRoll, Inc. Logistics Automation Solution
EAST LANSING, Mich. –– Michigan Rise has announced an investment in FreightRoll, Inc. during the company's pre-seed extension round. FreightRoll has developed Digital Guard, an automated solution that offers a paperless alternative to traditional full-time warehouse gate attendants. This technology streamlines the authentication and entry process for truck drivers and shipments, allowing companies to reduce overhead costs and enhance operational efficiency.
Digital Guard is a significant advancement for the logistics industry. By leveraging near-field communication (NFC) technology, truck drivers can effortlessly check in at security gates by simply tapping their phones on an NFC reader. This seamless process improves efficiency and throughput, while minimizing traffic backups and mitigating physical risks. After the initial registration at a Digital Guard enabled gate, the driver’s phone and profile are recognized at all other Digital Gard enabled gates.
"We're thrilled to invest in FreightRoll and support their mission of advancing the logistics industry with innovative technology," said Prem Bodagala, Director at Michigan Rise. "Digital Guard has the potential to transform the way logistics companies manage their gate entry process, and we're excited to see the impact it will have on the industry."
The investment from Michigan Rise will enable FreightRoll to further develop Digital Guard among a broader customer base in the logistics industry.
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About Michigan Rise
Michigan Rise is a wholly owned venture capital subsidiary of the Michigan State University (MSU) Research Foundation, operated in partnership with the Michigan Economic Development Corporation (MEDC). Michigan Rise provides early-stage funding to innovative companies that have the potential to transform industries and create jobs in Michigan.
About FreightRoll, Inc.
FreightRoll, Inc. is a logistics technology company that has developed Digital Guard, an automated, paperless replication of warehouse gate FTEs. The technology enables companies to reduce cost and gain efficiency by automating the authentication and entry process of truck drivers and shipments. FreightRoll is led by Jake Koppinger, a serial entrepreneur and former logistics tech investor.